Not Ivory Tower, but Boots on the Ground Revitalization
Regardless of cosmetics, model, or Brand name, the recipe to property level success is the delivery of consistent sales and guest service from year to year. Tools and Resources does not replace, teach, or motivate the sustaining human element of hospitality. My passion and success over the past 5 years has been limited/select/boutique/full service troubleshooting. I welcome a conversation with you as we approach recovery. Most management companies are not aware of the "free for all" that is going to occur as we get back to a sense of normalcy. The timing to plant and teach a redirection in sales and marketing will be essential. It’s going to take more than lower rates and ballooned loyalty programs. Skepticism, fear, and severed loyalty will put our hotels almost back to square one. A good hotel will retain some clients, but with the potential scatter and openness of opportunity, staff may not be the same nor public expectation. Keep in mind the brands sole purpose is to lend support, but the BIG picture for them has always been the increasing of awareness and participation of their LOYALTY programs.
I am also the creator and copyrighted owner of a local marketing/action plan that guarantees a massive advantage versus the comp. I have used this plan with ALL projects of affiliation except the Westin Galleria Dallas project. I guarantee a large 12-24-month revenue generation advantage vs. the competition set for any given hotel if it is clean, safe, and has a halfway decent reputation. I can share the revenue window based on rooms and special event space via a complimentary consultation. My knowledge of how to uncover and formulate long sustaining relationships, training, and motivational expertise is unparalleled by most people who have had their career formulated by job description positions and possible questionable or non-influential hands on field leadership. I offer an element that was molded to be a consultant IN THE FIELD. Being a special project professional and troubleshooter, I was not interested in employee positions. However, with the times as they are, I am open to an employment opportunity to put all of my passion, experience, and drive into one management company who understands the real lifeblood of effective sustaining hospitality. The viable asset to unveiling my proven copyrighted marketing/action plan will deliver a measurable advantage of penetration and sustainable revenue growth from month to month even more-so with the Covid 19 influence. Timing of preparation and recovery are essential from your sales and marketing position. Nobody has more interest and passion about the recovery of your hotels and coming out of the gate with ears pinned back,,,but YOU & YOUR TEAM!
In closing, while budgetary responsibility is essential, it's imperative to get ahead of the curve of recovery. Now is the time to rebuild and revitalize your sales directives from SCRATCH. When the World wakes back up to “business as usual”, you will need a distinct advantage, and it needs to be created, taught, motivated, and unveiled beforehand!
THE CREATION AND SUSTAINABILITY OF A CULTURE IS NOT DONE ON PAPER!